Rise and shine, campers! It’s “Groundhog Day” all over again as Jeep debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time Bill is reliving the same day over and over again, enjoying new adventures behind the wheel of a 2020 Jeep Gladiator Rubicon.
The FOX-equipped Gladiator is desert rated for big jumps, big adventures and big stars like Murray to provide a taste of cinematic nostalgia.