All Bob Fox wanted was a better suspension solution for his amateur motocross racing efforts in the early 1970s. Like many privateers of that era, any and all performance enhancements were a competitive advantage. Little did Bob know that nearly 50 years later his legacy would continue beyond motocross and onto trophy trucks, snowmobiles, ATVs, mountain bikes, UTVs, Jeeps, full-size trucks and circle track cars.
Fast forward to 2022, and the history behind the company’s early days is made clear in a series of videos created after sitting down with Bob in our Scotts Valley, California office last October.
Racing is in the FOX DNA. Our engineering focus is validated by our constant testing in the lab and tuning in the field, with world-class athletes providing key feedback to help us improve our technology so you benefit from our suspension products.
Our Motorsports and Bicycle racing divisions have one goal in mind: go faster and never settle for second. Bob’s original corporate mantra We’re Never Done holds the same weight now as it did nearly 50 years ago.
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