Fox Factory created Trail Trust in November 2021 to become a new kind of champion – one that leads the way in delivering sustainable adventure to everyone. In just one year, Fox Factory has donated over $1million to more than 70 nonprofit organizations across seven countries worldwide.
“As an industry leader, we believe it’s our responsibility to ensure that our playgrounds continue to exist for generations to come that the outdoor adventurers enjoying these playgrounds represent people of all ages, genders, races, backgrounds, and ability levels,” explains Jackie Martin, Fox Factory’s Chief Purpose and Inclusion Officer. From volunteer-led grassroots organizations to national nonprofits, Trail Trust partners are building and maintaining new trail systems, educating the public about how to safely and responsibly recreate, and providing opportunities for everyone to experience the thrill of adventure.
Things are just getting started! Fox Factory aims to invest $10 million globally through Trail Trust by 2030. That’s $10 million going toward new trails, education initiatives, youth programs, bike parks, desert clean ups, and more. The goal is to specifically expand access to 100,000 adventurers from underrepresented populations.